Influenced by Japan’s post-war kissa culture in the 1950s, listening bars (or cafes) are on the rise across the globe. Also known as hi-fi bars, these venues specialise in sharing the love of music in relaxed environments, by combining the rare sounds of vinyl records with high-fidelity sound systems and an intimate atmosphere to create the ultimate sound experience.
The inspiration for this project came from the surge of listening cafes close to my home, in areas such as Leeds, York and Manchester, which have taken opportunities to grow the house-music scene and connect like-minded individuals beyond the traditional nightlife setting.
The deliverables included creating the fictional brand ‘House Roast’ - a listening space for lovers of music and coffee - along with a logo concept that brings this idea to life as part of the wider visual identity.
With vinyl records and coffee being the two core components of the brand, the logo needed to reflect this. Simplicity and minimalism was key here to communicate the essence of House Roast and produce an identity which was modern and memorable.
Final logo concept
Logo concept - Experimentation with colour
Application of logo concept on coffee cup
